On Page SEO

The most crucial first step in

optimizing your site is on page SEO.

Scalable campaigns

Without question. This has a enormous impact across literally all of your site’s current rankings (it boosts them across the board). The best part about On Page SEO with Victorious is that the results show almost immediately.

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What you get with


  • 100+ pages analyzed for your website’s current Google positioning
  • New suggestions and ideas to improve keyword results
  • Easy-to-understand report of issues uncovered on each page
  • We make all of the optimization changes needed – you do nothing
what you get with nibav

Trusted by Fortune 100 Companies

See your rankings grow up to 50% with on site improvements from Victorious.

How is your on site SEO?

If your website is struggling to rank, it’s because of on page SEO errors. These are some of the common SEO mistakes our team of experts fix on hundreds of customer websites.


  • Page Title Formatting

  • Page Titles Missing

  • Page Titles Too Short/Long

  • Page Titles Duplicated

  • Meta Descriptions Missing

  • Meta Descriptions Too Short/Long

  • Meta Descriptions Duplicated Sub Optimal Header Hierarchy



  •  Keyword Analysis

  • Competitive Analysis

  • Keyword Search Volume Too Low

  • Domain Authority Comparison

  • Long Tail Keyword Selection

  • Subpage Keyword Hierarchy

  • Keyword Frequency

  • Incorrect Anchor Text Linking


  • Page Titles Missing

  • Site is Not Mobile Friendly

  • Low Page Speed Score – Mobile

  • Generic Desktop to Mobile Site Redirection

  • Switchboard Tags Vary

  • HTTP Header – Same URL Vary

  • HTTP Header – Different URL



  • Robots.txt File Missing

  • Robots.txt File Blocking Valuable Content

  • XML Sitemap Missing or URL not listed in Robots.txt

  • XML Sitemap Lists pages blocked by the Robots.txt

  • XML Sitemap is Malformed/Incomplete/Outdated

  • XML Video and Image Sitemap Missing

  • Low Page Speed score

  • Desktop Webmaster Tools Not Available

  • Improper Canonical Tags Robots Meta Tag

URL Structure

  • Unnecessary Sub-Domains

  • Unnecessary Directories

  • Generic Directory Structure

  • Dynamic URL Issues

  • Tracking Parameters in the URL

  • Session IDs in URLs

url structure
seo link building


  • Internal link issues

  • Sub Optimal Anchor Text

  • Missing Breadcrumbs

  • Malformed Breadcrumbs

  • Breadcrumbs Missing Schema

  • No Consumer Facing Sitemap

  • Unnecessary Internal No-Follow Links

  • JavaScript Navigation

  • Images Used in Navigation

  • Flash Navigation


  • Unnecessary Redirects

  • 302 Redirects

  • Meta-Refresh Redirects

  • JavaScript Redirects

site errors

Site Errors

  • Site Contains Page Errors

  • Broken Page Links

  • Broken Image Links

  • Missing Custom 404 Page Error

  • Page Does Not Return 404

Proper Keyword Density

This is one of the most important aspects of on site optimization, but it is one where the specifics can change immensely over time. In the past stuffing a website with pages of keywords was enough to shoot up the rankings and even just a few years ago having a high keyword percentage was a major part of getting to the top of major search engines like Google, Yahoo, and Bing. However, today that is a great way to make sure your website never even sniffs page one of the search engine rankings.

Proper keyword density is a major part of on page optimization, and the general rule of thumb is that all major keywords should have a density of 2% or less. While some people try to adhere closely to the 2%, the better way to optimize is to use particular long content and just make sure that the main keyword appears in certain places throughout the post (see the Proper Main Keyword Use section for more on this) as well as a smattering of related long tail and LSI keywords that are also scattered throughout the post at under 2%.

Keeping this density will be enough to help truly great content rank while avoiding any of the over optimization penalties that Google likes to dole out on websites that obviously go too far in trying to rank for certain keywords.

Proper Main Keyword Use

Doing great keyword research and using proper keyword density isn’t enough when it comes to true on site optimization. Proper use of the keyword throughout the post also matters and this is all about structure and the use of the main keyword at strategic points throughout the post.

There are a few places where the main keyword should always show up:

  • In the title
  • In the URL address (this should automatically take place if your URL structure is properly optimized with your titles)
  • In the first paragraph (earlier is better but not an absolute necessity)
  • The very last sentence of the post

These aren’t the only places where the main keyword should appear throughout the post. Assuming the post is a decent length, the main keyword should ideally also show up in one of the sub-headings, and a few times throughout the post as seems natural. Just make sure at the end that all these keywords are at or under 2% keyword density for each post.

Proper Layout

Layout of a post matters a lot when it comes to SEO, and a few minor changes can often lead to major optimization benefits. One thing to always remember is user experience. No one likes giant walls of text, and you want every post to be as engaging and eye catching as possible. Don’t forget that average time on site for each visitor is a major SEO factor that Google and other search engines look at, so having easy to read/skim content with good multi-media placement can make a huge difference in getting that average up, and your rankings as a result.

Each post should have good clear pictures (no pixelation), ideally that have captions and are formatted with text wrap around. Sub-headings, short paragraphs, and bullet points are always a good idea as are occasional bold, highlight, or underline to set the text apart (where appropriate). You want these posts to all be as interesting as possible, well formatted, and easy to read. Great formatting also makes sure you are in a position to pass all visual inspections.

Smart Tag Use

Tags come in three main forms for your content, and you want to make sure that you have best practices in effect for all of them. The first are title tags. If you use WordPress you don’t have to worry about the post title, but when you use sub-titles throughout your content you will want to make sure they’re not just bolded – you want actual header tags around them to get an additional SEO boost. These help tell search engine spiders that these words are especially important in regards to the post.

Meta tags are a bit strange. They used to be a major part of on page SEO but that really isn’t the case anymore. There’s no benefit to spamming them with keywords, but a website can be penalized for having no meta tags or duplicate content for meta tags. You do want to avoid these penalties.

Finally, every photograph should have alt tags to indicate what the picture is about. These should not be keyword spam or lists of keywords, but a short brief description of what the picture is showing – and a basic keyword is okay if it directly relates to what is in the picture.

Optimizing these tags on each page is something all the major search engines like to see.

High Quality Content

Google has said for years that the most important single factor to them is high quality content, and now more than ever they have the ability to back that up. So what is “quality?” While this can be a somewhat nebulous term, there are a few definite qualities that good content (in the eyes of the search engines) all have in common.

You want to make sure all your posts:

  • Are written by a native speaker
  • Are informative, carry authority, yet are easy to read
  • Flow well and with a good writing style
  • Are well organized
  • Is 100% original (no duplicate content – which creates a penalty)
  • Links to relevant reputable resources to support information
  • As long as possible without sacrificing quality

In some ways the terms “good” or “high quality” are going to be a bit hazy, but that’s fine because the basics listed in this section give all the information necessary to be able to understand what it is that Google and the other major search engines are looking for out of a truly good blog post or website page. By starting with that framework and staying true to the idea of producing the best possible online resource for the reader, you are going to be on the right track in creating the type of content that search engine really do want to see, and that they will be willing to rank higher as a result.

Good Multi Media Use

You want to make sure to use multi media with your blog posts. High resolution photographs that have captions and are properly tagged should be in every post, and can do wonders for improving layout and making the overall aesthetic appearance of a post that much nicer. In addition to this, a video or two can do wonders for improving average user time on site (especially if you’re good at choosing a quality video to add in), and breaks up walls of text.

When using embed function for videos, it’s a good idea to make sure there is a title to the video, a caption, or even a paragraph talking about what it shows. While Google’s technology to read what is on the page is impressive, it still relies on keywords, captions, and surrounding text to understand what types of pictures or videos are in a post. Helping out the search engine spiders is only going to help your overall rankings.

Update Your Content

This is a huge one, especially for websites that have older posts. Google Caffeine wasn’t touted as an update when it first rolled out back in summer of 2010 so much as a “new infrastructure” for helping to deliver fresher content to the user. People saw some minor changes and then generally forgot about this update but the thing is, it didn’t go away. Some webmasters were thrown off because older trustworthy content from authority sources still ranked extremely well and they didn’t see a big change with those websites.

However, there is one area outside of news stories and other time related posts where Caffeine has a huge effect and that’s with updating old content. In many cases this seems to bring together the SEO bonus for trusted and aged authority content with the Caffeine “boost” that comes from new content. If you have old posts where the old content is still good, but you can easily add “Updated Current Year” and toss on several hundred (or even thousand) more words, then that should absolutely be put high on the SEO list of things to do.

Updating content shows search engines that it is up to date, that you continue to add more value to your website, and it builds both trust and authority with the search engines, both factors that have been named as being important for future SEO work and ranking. Updating old posts is often even easier than writing a new one since the heavy lifting has already been done. You just get to add a little more content, make sure it’s formatted in right, and then you reap the benefits.

Proper Internal Linking

Internal linking is a huge factor when it comes to proper optimization. Not only do links from pages on your website to other pages pass juice and strengthen your site (and those specific posts) in the search engine rankings overall, but internal linking is the one type of linking where exact keyword anchor text needs to be used. Having more than 10% of backlinks from other websites as keywords now tends to raise the spam flags and get many websites penalized, however with internal links these are expected to help search engine spiders figure out what each page should rank for.

So while many backlinks from other websites will be your website name, your URL, or something basic like “Click here to learn more,” all your internal links should be EXACT KEYWORD A, EXACT KEYWORD B, etc. Internal linking also helps reduce the bounce rate of your website by encouraging readers to visit more than one page at a time, making it a winning on page SEO practice all the way through.

Proper Outbound Linking

While many website owners are sure to focus in on getting links with their off page SEO efforts, they all too often overlook outbound linking from their own website. Part of this may stem back from years ago when Page Rank was a major part of Google’s SEO formula, and linking out too much passed on Page Rank “juice” that then made it harder for a website to boost their own rankings. This led to the habit of hoarding, which made sense back then but that time is long gone when that was an effective way to help keep a website’s rankings boosted.


Include Social Media Sharing Buttons

This one should be pretty self explanatory. Social media matters more than ever, and it’s important to make it easy to share your content. This not only helps build trust and authority with the search engines by increasing your social media footprint, but at this point in the online world, websites are expected to have active social media accounts. Having easy to spot buttons to make social sharing as simple as possible just makes sense.


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